You've achieved your sales objectives for the year and would like to thank the customers without whom you wouldn't have made your targets.
You paint the following scenario for your manager:
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Picture:
- An intimate setting
- A jazz trio plays tastefully in the background
- Your guests chat easily with each other while they closely watch as a "hundred mile" farm-fresh dinner is prepared right in front of them by a famous TV chef
- Dessert is exquisite, the company enjoyable and the entire evening memorable.
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You tell him that the best part is, Accolades Events takes care of all the details, from design and delivery of the invitations, to making all arrangements for the evening. They even send follow-up thank you letters to your customers. And, everything is done "top-notch", which makes you look great!
Your boss likes the idea and agrees that the value of doing that little something special to set you apart from your competition more than outweighs the costs. |